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ConceptEyewearProduct photography
Eyewear shot through light, not on a table
Product and on-model images for a frames collection
- Client
- Concept, eyewear
- Role
- Art direction and AI imagery
- Year
- 2026
- Deliverables
- Floating product shots and an on-model portrait
The challenge
Frames are small, symmetrical and mostly transparent, and every brand shoots them the same way: flat on a light surface.
The problem
On a marketplace that sells the lens as much as the frame, a flat shot says nothing about the material, the weight or how the light passes through it.
The solution
The frames float, lit so the acetate shows its depth and the lenses throw a prism of color across the background. One portrait anchors the set and shows the fit on a face.
The result
A set that reads as a campaign and still works cropped to a square listing thumbnail.
