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ConceptActivewearOn-model
Activewear on model, in the room where it is used
Studio and gym imagery for a womenswear line
- Client
- Concept, activewear
- Role
- Art direction and AI imagery
- Year
- 2026
- Deliverables
- Studio and in-gym set on model
The challenge
Activewear is bought on fit and on feeling. The shopper wants to see how the fabric sits when the body moves.
The problem
Flat lays cannot answer that, and a real campaign with a model, a studio and a gym is the kind of production a growing brand postpones for a year.
The solution
The same collection shown twice: a clean studio set for the product page and a gym set with the equipment and the light of the place where the clothes actually get used, with the seams and the compression panels kept consistent.
The result
A campaign set that covers the listing, the landing page and paid social from one production.
