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ConceptUGC videoAudience testing

The same ring, a second creator, no second shoot

Audience testing for AI UGC video

Client
Concept, fine jewelry
Role
AI content creator and video producer
Year
2026
Deliverables
Vertical video cut for Reels, TikTok and paid social
Audience testing for AI UGC video

The challenge

One creator reaches one audience. Testing a second profile normally means booking a new model, studio and crew.

The problem

Reshooting for a test is the reason most brands never test at all, and the product has to stay identical or the comparison is worthless.

The solution

A second full video generated from the same source packshot, matching stone cut, setting and metal finish, with a different creator, wardrobe and setting.

The result

Two comparable videos for two audience profiles, produced from one asset.

Next project A consistent creator for a skincare routine