Client workStatic adsAI models
Ad creatives that sell the whole look, not just a T-shirt
Static ads for a streetwear brand that sells on WhatsApp
- Client
- Falcon Icon, Brazil
- Role
- Social media and AI creative designer
- Year
- 2025
- Deliverables
- Set of static ads for paid and organic placements
The challenge
Falcon Icon is a streetwear brand that closes its sales inside WhatsApp. Every ad has to do two jobs at once: make someone want the look, and make the next step obvious.
The problem
Ads that show one folded shirt on a plain background sell nothing, and they say nothing about how to buy. The brand needed creatives with a scene, a point of view and a single instruction.
The solution
A set of static ads built in Figma with AI-generated models and environments. Each one carries a single idea and a single call to action, from the delivery promise at the front door to the pick-your-look comparison, and the whole set shares one type system so it reads as one brand.
The result
Delivered as a ready-to-run set, with room to generate more variations for campaign testing without a new shoot.
